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How do you turn customers into activists? It’s a question more and more social media marketers are asking – and for good reason. When customers create and share content that demonstrates their real and happy experience with a brand, potential customers listen. Those potential customers are also more inclined to engage with the brand delivering that positive experience. The numbers tell the story. Social media campaigns that include user-generated content (UGC) achieve a 20 percent increase in returning visitors and a 90 per cent increase in the amount of time consumers spend on the brand’s website. UGC images are 81 percent more likely to convert your social media followers into buyers. Why? A study by customer content solution provider TurnTo Networks reveals:90 percent of shoppers say UGC influences their decision to make a purchase, outranking all other forms of marketing. 81 percent are willing to pay more and wait longer for products paired with UGC. 63 percent believe UGC create...
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How to Improve Your Social Marketing With User-Generated Content Have your influencer campaigns stopped performing? Wondering how to find and amplify engaging user-generated content (UGC)? In this article, you’ll discover the types of UGC that work for marketers right now. How to Source UGC for Social Media Marketing Strategy The best way to find UGC depends on the social platforms your customers typically use. Are they scattered across multiple social media platforms? If so, a third-party social media dashboard is the most efficient option for locating UGC across channels. Most automatically collect mentions and tags in a single tab so you can manage UGC easily. However, you can always use native tools to spot UGC on an individual social media platform. For example, Meta Business Suite consolidates UGC from your linked Facebook and Instagram pages on the Mentions & Tags tab. In most other social media apps, you can find UGC by checking notifications and tags or by searching for y...
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Social media marketing: What it is and how to build your strategy Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered. What is social media marketing? Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service. If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging...
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How social media influencers are playing an important role in marketing? Social media marketing efforts comprise several approaches to creating and maintaining relationships with customers. These include approaches of positive electronic word-of-mouth, virtual tours and tutorials, social media campaigns, and live videos. The rise in popularity of these methods can be attributed to the significant and positive impact that they have on customers. Also, social media platforms act as a tool of validation and play a mediating role between the customers and businesses. Furthermore, social media marketing techniques unlike traditional methods of advertisement are a two-way information exchange process. It aids businesses in gaining insights into customers’ needs, behaviors, and attitudes towards different product and service offerings (Dwivedi, Kapoor, and Chen, 2015). Industries using social media marketing Among the prominent industries making the most of social media marketing include:med...
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Social Media Influencers in Healthcare and Pharma: What’s Their Role? What exactly is a social media influencer? A social media influencer is a person who has built a reputation as being a credible source of information online. But do social media influencers play the same kind of role when it comes to healthcare and pharma? Let’s take a look. Looking to social media influencers for advice makes sense when you’re shopping for fashionable jeans, your next great vacation, or even inspiration for your fitness regime. Most retail brands agree. According to the research firm L2 Gartner, 70% of retail brands are working with influencers through Instagram partnerships. Why Instagram? Because 72% of Instagram users say they’ve made a purchasing decision based on something they saw there. The PR and content agency, Good Relations, conducted a survey of 1,000 consumers. In their Good Influence Survey 2017, they found that 57% of those surveyed bought something solely on the recommendation of a ...
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