Digitalmarketing@conference

  How To Use Social Media Wisely To Keep Yourself Updated With News & Current Affairs With so much happening in the world, it has become difficult to keep up with all the news stories. We often find ourselves unaware of a lot of developments in the world due to multiple factors like lack of time to read or watch the news, inconvenient mediums of news consumption like buying newspaper subscriptions, niche news sources that cover news restricted to a particular location, incorrect news mediums, excessive addiction of social media or simply the lack of motivation to stay updated. Nevertheless, there is always a constant compulsive need to be informed about everything that’s unfolding every single minute in the world because you just can’t ignore it given the proliferation of media. So how do you do it? The credibility and trustworthiness of traditional news media sources like newspapers and TV news are definitely undebatable, however, in today’s world which is technology-driven, tradi

Top Ten Digital Marketing Resolutions to Ensure Property Success in 2023 In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts to many trillions of dollars, has fueled the 2022 travel rush. Is travel demand going to continue strong this year? Or, as some industry experts are predicting, consumer savings will run out, the persistent inflation will negate any payroll increases, rising interest rates will make everything more expensive and make shopping by credit cards or buy-now-pay-later very expensive. Will all of this, plus the ongoing much visible layoffs at marquis companies, and the looming probability of a recession, negatively affect consumer discretionary spending, which means tourism in general? Many industry leaders are concerned that in 2023 fewer people will be traveling, those that do will be traveling less, going on short

  HERE ARE 10 DIGITAL MARKETING STRATEGIES THAT ARE LIKELY TO BE EFFECTIVE FOR COLLEGES AND UNIVERSITIES IN 2023: 1. Creating an authoritative website: A good website reflects your university and college's image among its target audience. Also, a catchy website with the desired information about the college/ university grabs more attention. 2. Increasing Google search engine visibility: In order to attract more students, it is important to ensure that your college or university is easily found online. One way to do this is by working on your SEO, making sure that your website appears as high up as possible on search engine results pages. Also, do not forget to monitor the performance of the college or university's website in search engine results and use tools like Google Analytics to track the traffic and conversions generated by the website. 3. Running Google search ads: SEO gives exponential benefits to your business in the long run, but it takes a bit of time! Google ads no

How Google’s Helpful Content Update Affected News SEO In 12 Different Countries Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own. Wondering why some of your articles’ visibility seemed to suddenly dip this year? Could this be part of a larger trend? On August 25, 2022, Google started rolling out an update that could be quite interesting for news publishers and their visibility. On September 12, they rolled out yet another core update. These core updates were named “Helpful Content Update(s)”. Today, we’ll be showing you how news publishers around the world were impacted by them. What Is The Helpful Content Update? Google’s Helpful Content Update is an algorithm update that focuses on:Weeding out content that is written for the sole purpose of getting a good ranking. Deprioritizing articl

Sleep stealer: The startling link between social media use and adolescent sleep loss across 18 countries A large study across 18 countries found that adolescents with intense social media use are more likely to experience poor sleep patterns. These findings suggest that social media use by adolescents may be a global concern that should become a priority of international public health efforts. The research has been published in the journal Sleep Health . One potential consequence of adolescents’ frequent social media use is sleep pattern disruption. Inadequate sleep is common among teenagers, affecting 30% to 70% of the adolescent population in Europe and North America. Moreover, there is emerging evidence that social jetlag and other sleep patterns can adversely affect health. The researchers define social jet lag as “the inconsistent timing of sleep across the week, whereby, due to a shift toward a later chronotype during adolescence and early school start times, adolescents tend to