How Google’s Helpful Content Update Affected News SEO In 12 Different Countries


Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world.





This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own.

Wondering why some of your articles’ visibility seemed to suddenly dip this year?

Could this be part of a larger trend?

On August 25, 2022, Google started rolling out an update that could be quite interesting for news publishers and their visibility. On September 12, they rolled out yet another core update.

These core updates were named “Helpful Content Update(s)”.

Today, we’ll be showing you how news publishers around the world were impacted by them.
What Is The Helpful Content Update?

Google’s Helpful Content Update is an algorithm update that focuses on:Weeding out content that is written for the sole purpose of getting a good ranking.
Deprioritizing articles that don’t contain any informational or helpful content for the reader.
Rewarding content that is helpful to readers.

Google frequently updates its algorithm in order to better match content to searchers, and sometimes, publishers’ visibility is heavily impacted.
Which Google Categories Has The Helpful Content Update Impacted?

In this article, we’ll be showcasing which publishers around the world were impacted by the Helpful Content Update.

We examined each of Google’s categories to see whether we would find something extraordinary around the time the updates were executed and picked out one or two countries per category where the changes were especially obvious.

Those categories were:Top Stories.
Country-Specific News.
World News.
Business News.
Science & Technology News.
Entertainment News.
Sports News.
Health News.
COVID-19 News.

All of the data shown in this article is taken from Trisolute’s News Dashboard.
How We Discovered The Impact Of The Helpful Content Update

We wanted to make sure to look at the most visible publishers for the generally freshest, most newsworthy keywords based on Google News and Trends to get the most impactful results for the publisher landscape.

All rankings are based on a near real-time 15-minute crawling interval, so, we used the following filter settings on the KPI Dashboard → Mobile News Box:Date Range: July 25, 2022 – September 25, 2022 (Week 30 – Week 38).
Top 10 Competitors.
All Ranking Types.
General Keyword Set.

With those filter settings, we took a look at different countries from all over the world individually.


However, the visibility dropped for all three publishers before the September update and remained at an almost constant level after it.

Only El Espectador was able to regain visibility after the second update.


The Verdict:

Both updates have caused a lot of turbulence in visibility for publishers.
Business News
Peru

Here, we can observe that between the two updates, CNN saw losses in visibility, but these evened out again towards the September update.

RPP was also able to build up visibility at first, but lost it leading up to and after the September update.

For El Comercio, there was a short-term upswing after the August update, but it flattened out again.


The Verdict:

The first update seems to have had a stronger and more negative effect on publishers in Peru than the second one.
Science & Technology News
France

In the Science & Technology category, publishers in France have largely been able to maintain or even build their visibility after the August update.

However, both Jeuxvideo and Gamekult lost visibility after the September update – only Le Monde increased its visibility after both updates.


The Verdict:

For most of the French publishers, the two Google updates in the Science & Technology category resulted in a loss in visibility.
Entertainment News
Australia

In the Australian Entertainment category, News.com.au’s visibility increased leading up to the August update, only to then show an extreme drop that lasted until the week of the September update.

This led to the visibility curve flattening again.


The Verdict:

The first update in August seems to have had a significantly negative impact on Australian publishers in the Entertainment category, while the second update in September had a more positive impact.
United Kingdom

For publishers in the U.K., the two updates showed significant influences on visibility, as can be seen below for the Daily Mail and the Mirror.

Both publishers showed an increase in their visibility leading up to Week 34.

Then, when the August update took place, both of their visibilities dropped significantly.

For the Daily Mail, the graph drops continuously, even through the September update, but for the Mirror, this second update made them drop even more in terms of visibility.


The Verdict:

Here, the first update in August had a significant effect on the publishers’ visibility; the second one only had a moderate effect.
Sports News
Canada

In the Health category, Austrian publishers Der Standard and ORF were able to significantly increase visibility after the August update and also brought this increase through the September update with slight fluctuations.

In contrast, both Kurier and Vienna.at lost visibility after the August update, but were also able to make up for this after the September update.


The Verdict:

For publishers in Austria, the August update seems to have had the largest impact on their visibility in the Health category, with it being negative for some publishers and positive for others.
United States

In the U.S. Health category, the progressions seem to have been identical between NPR and The New York Times, because initially, both lost visibility after the August update.

However, NPR continued to lose visibility until the September update and after that, their visibility increased slightly again.

For The New York Times, on the other hand, things got a bit more turbulent: First, they regained visibility between the two updates, only to lose it significantly in the week of the September update, and regain it in the week after the update.


The Verdict:

The August update seems to have had a negative impact on the publishers’ visibility in the Health category, while the second update in September had a positive effect.




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