Digitalmarketing@conference

  How To Use Social Media Wisely To Keep Yourself Updated With News & Current Affairs With so much happening in the world, it has become difficult to keep up with all the news stories. We often find ourselves unaware of a lot of developments in the world due to multiple factors like lack of time to read or watch the news, inconvenient mediums of news consumption like buying newspaper subscriptions, niche news sources that cover news restricted to a particular location, incorrect news mediums, excessive addiction of social media or simply the lack of motivation to stay updated. Nevertheless, there is always a constant compulsive need to be informed about everything that’s unfolding every single minute in the world because you just can’t ignore it given the proliferation of media. So how do you do it? The credibility and trustworthiness of traditional news media sources like newspapers and TV news are definitely undebatable, however, in today’s world which is technology-driven, t...

  17 Awesome Examples Of Social Media Marketing Technology has made the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, in just seconds, you can share updates about your life or check in with anyone who has internet access.  But there’s so much more to the world of social media than just making and maintaining connections – especially for savvy marketers. Why Is Social Media Marketing Important For Brands? For business purposes, sites like Facebook, Twitter, and Instagram present an opportunity to engage with a massive audience. Last year, there were more than 4.7 billion people worldwide using social media platforms, which means a whole lot of potential customers. Social media allows you to tell your story and humanize your brand. Without a large budget allocation, it lets you...

  11 Important Website Metrics You Should Track Every website owner wants to maximize their site’s potential, but it’s not always obvious which metrics reflect the actual website’s performance. Researching reveals that some metrics matter more than others, but fortunately, there are ways to distinguish them and keep track of them. If this topic interests you, you’re a website owner who wants to start measuring your website’s success or a marketer who wants to find new metrics to your arsenal. To do that, you first need to understand what metrics will best tell you how well your website performs.  In this HostPapa blog, we’ll explore eleven useful website metrics you should track on your own website. How Metrics Can Impact Your Website’s Success How Do I Start Tracking My Website Data? How Metrics Can Impact Your Website’s Success Metrics usually relate to a specific user’s activity or other sources that can benefit your marketing efforts. Metrics can also indicate issues with ...

  AR Advertising: A Ploy or the Future of Digital Marketing? Table of Contents 01 What is display advertising? 02 The ad blindness problem 03 What is an AR advertisement? 04 Types of AR marketing campaigns 05 Benefits of incorporating AR in marketing strategy 06 Challenges of AR advertising 07 To bet or not to bet on AR? Augmented reality (AR) became a buzzword in the tech industry a while ago. Brands are adopting AR in pursuit of higher customer engagement and conversion rates for all kinds of brands. Businesses increasingly consider embracing AR advertising and related services to beat the competition and capture customers’ attention. Worldwide, consumer downloads of AR apps are expected to exceed 5.5bn by 2022, according to eMarketer. This is a significant increase from just over a billion downloads in 2016. Moreover, as International Data Corporation reports, global spending on AR and VR is projected to reach $72.8bn in 2024, bringing the five-year compound annual gro...

  What is Video Marketing? Definition, How it Works, Examples, and Strategies Table of Contents What Is Video Marketing? How Video Marketing Works The Importance of Video Marketing Today Video Marketing Strategies What is Video Marketing: Types of Video Used in Marketing What is Video Marketing: Types of Video Used in Marketing We now present a dozen assorted types of video marketing. But, of course, an effective video marketing campaign will incorporate more than one of them. Animation: Who doesn’t like cartoons? Animation employs engaging imagery to convey otherwise complicated concepts. Augmented reality videos: Augmented Reality (AR) superimposes a digital layer to what the user is viewing and is excellent for showing how something would look if the company’s product were inserted into the picture. Brand videos: These videos build awareness of your company’s brand, mission, products, and services. Demo videos: These videos show how your product works, includ...