Digitalmarketing@conference

Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience.1 Within 18 years, from 2004 (when MySpace became the first social media site to reach one million users) to 2022, the dramatic growth of interactive digital channels took social media to levels that challenge even the reach of television and radio.2 At the start of 2023, there were 4.76 billion social media users globally—over 59% of the world’s population.3 As the use of social media trends upward, marketers are perfecting strategies to capture the significant competitive advantage that engagement with this key audience can deliver even more rapidly and more effectively than tradition...

From SEO to Social Media: What Are the 8 Types of Digital Marketing? Digital marketing can be broadly broken into eight main categories including: affiliate marketing, content marketing, email marketing, marketing analytics, mobile marketing, pay-per-click, search engine optimization and social media marketing. In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. One academic team member from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now. What is Digital Marketing in Simple Terms? Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online ma...

10 reasons you need a digital marketing strategy in 2023 Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to support digital transformation and business growth based on engaging their audiences effectively online. This research shows that if you don't compete by maintaining quality online content to gain visibility within search engines and social networks, then you're missing out on opportunities to reach new customers. Regardless of the type of business, if your business doesn't have a strategic digital marketing plan aligned with your business plan, you will suffer from the ten problems I highlight in this article and you will lose out to competitors who are more digitally savvy. Let's now look at the 10 reasons that you can treat as challenges, or better,...