Facebook will end news sharing as Canada passes payment bill “Today, we are confirming that news availability will be ended on Facebook and Instagram for all users in Canada prior to the Online News Act taking effect,” Meta said in a statement afterwards. The act outlines rules to force platforms such as Facebook and Alphabet’s Google to negotiate commercial deals and pay news publishers for their content, a step similar to a groundbreaking law passed in Australia in 2021. US technology companies, however, have said the proposals are unsustainable for their businesses. Google has said Canada’s law is more stringent than those enacted in Australia and Europe, and it has proposed amendments to resolve concerns. Canada’s federal government has so far pushed back against suggestions to make changes. Earlier this month, Prime Minister Justin Trudeau said Meta and Google were using “bullying tactics” as they campaign against the legislation. Heritage Minister Pablo Rodriguez, who introduced ...
Posts
10 popular digital marketing podcasts of 2023 Podcasts are popular among digital marketers, offering insights, trends and advice on SEO, social media and email marketing. They provide a time-saving way to stay competitive. Podcasting continues to grow in popularity, driven by the availability of high-quality, low-cost audio recording equipment for creators as well as the convenience of streaming services for distribution and consumption. The power of podcasts as both an entertainment medium and a source of professional development has especially attracted digital marketing professionals, who find them a valuable source of insight into the unfolding landscape of modern marketing. The podcasts typically follow specific themes or topics so listeners can easily identify content related to their own interests as well as stay current on trends and best practices in their field. For digital marketing professionals, there is no shortage of podcasts regularly offering cutting-edge advice. From...
Evolution of Social Media Social media has become an intrinsic part of daily life, affecting both casual users and businesses alike. It has evolved over time and been highly prolific. It has met many needs from finding lost friends, keeping in touch with loved ones, finding jobs to exposure to businesses. Here is a view of social media in time. The Past The First social media site was called Six Degrees which lasted from 1997 to 2001. Six degrees allowed users to create profiles and friend other users. From here the internet moved on to blogging and instant messaging. People were able to communicate with bloggers as well as other readers. The term “blog” is a form of the phrase “Weblog” which was coined by Jorn Barger, an early blogger that was the editor of the site “Robot Wisdom.” From here the ICQ was born which lead to AOL’s instant messenger. By 2000 people started using chat rooms to engage socially online for making friends, dating or discussing topics. 2003 was a new era ...
A Guide to Optimizing for Google News Optimizing sites to appear in Google News, Top Stories, and Google Discover is unique in many ways from the process of earning rankings in the 10 blue organic links. This is because Google uses a variety of different organic SERP features to display recent or newsworthy content, each of which comes with its own set of ranking guidelines and reporting capabilities. To make this even more complex, Google only provides dedicated reporting on some – but not all – of these News-related features through Google Search Console and Google Analytics. This leaves some mystery about precisely where in the search results a given article might be driving traffic and impressions. Google offers guidelines around how to appear in products like Google News and Discover. However, these documents are often technical in nature (such as this example of Google’s article that explains technical recommendations for preventing content from being indexed on Google News...