Digitalmarketing@conference

More Than a Trend — 5 Crucial Ways This Untapped Service is Changing Marketing SaaS is not just about convenience; it's a smart move that helps businesses save on IT costs and focus more on their main operations instead of dealing with complex software issues. The SaaS industry is constantly evolving, making it imperative for digital marketing entities and enthusiasts to ride the wave of the latest trends. It's a business ecosystem that self-develops, expanding annually — in 2023, the SaaS market boasted a valuation of around 197 billion U.S. dollars, projected to surge to a whopping $232 billion by 2024. Meanwhile, the global cloud computing market is on the brink of crossing the $1 trillion mark by 2025. With figures of such magnitude, you can imagine how competitive this industry will be. Therefore, in 2024, the strategic focus should be developing marketing strategies using SaaS products to distinguish yourself from competitors and secure a larger market share by attracting...

Social media platforms and challenges for democracy, rule of law and fundamental rights AIM Social media have created vast opportunities to access and share information, but they have also brought new challenges for democracy, rule of law and fundamental rights. Policymakers are faced with the challenge of strengthening accountability and oversight of social media to address such threats, without curtailing access to their many benefits. This study examines risks posed by today’s most widely-used social media platforms, focusing specifically on content governance (rather than issues such as how platform businesses are organised or how they handle user data.) The study assesses existing EU law and industry practices which address these risks, and evaluates potential opportunities and risks to fundamental rights and other democratic values. On this basis, it makes policy recommendations relating both to implementation of existing law, and to possibilities for further legislative reform a...

Social media under scrutiny as data privacy regulation, fines ramp up Data privacy and human rights are core considerations around the evolving regulation of the social media industry. Acombined $7.7bn worth of regulatory fines for breaching data privacy laws over ad-targeting practices has been handed out to Alphabet, Amazon, Byte Dance and Meta since the start of 2023, according to a new report. GlobalData’s Thematic Intelligence: Social Media report explores key technological, macroeconomic and regulatory trends within the social media industry. It outlines that data privacy and human rights are core considerations around the evolving regulation of the social media industry. While social media is often thought of through the lens of networks like Meta’s Facebook and Instagram, ByteDance’s TikTok and Douyin and Microsoft’s LinkedIn, the report identifies five other overlapping categories of social media. These are discussion forums such as Reddit, media-sharing sites such as YouTube...

We Need Product Safety Regulations for Social Media As social media more frequently exposes people to brutality and untruths, we need to treat it like a consumer product, and that means product safety regulations Like many people, I’ve used Twitter, or X, less and less over the last year. There is no one single reason for this: the system has simply become less useful and fun. But when the terrible news about the attacks in Israel broke recently, I turned to X for information. Instead of updates from journalists (which is what I used to see during breaking news events), I was confronted with graphic images of the attacks that were brutal and terrifying. I wasn’t the only one; some of these posts had millions of views and were shared by thousands of people. This wasn’t an ugly episode of bad content moderation. It was the strategic use of social media to amplify a terror attack made possible by unsafe product design. This misuse of X could happen because, over the past year, Elon Musk ...