Pearson India launches digital campaigns with Vicky Kaushal Read more at: https://brandequity.economictimes.indiatimes.com/news/advertising/pearson-india-launches-digital-campaigns-with-vicky-kaushal/98734114



NEW YORK, March 17, 2023 /PRNewswire/ -- The digital marketing courses market size is estimated to grow by USD 1.37 billion from 2021 to 2026 at a CAGR of 12.75% according to Technavio. Growth of the market is driven by the increasing adoption of digital media and digital marketing, increased job prospects, and the growth of internet-based businesses. The increasing use of digital platforms, such as Facebook and LinkedIn, has encouraged enterprises to adopt marketing practices to add value to their products. Companies are increasing their spending on social media campaigns to create brand awareness. With many companies adopting digital marketing practices, the demand for digital marketing courses has increased significantly worldwide. All these factors are driving the growth of the market in focus. To understand more about the digital marketing courses market, request a sample report

Technavio has announced its latest market research report titled Global Digital Marketing Courses Market

Digital Marketing Courses Market Insights -

Vendors: 15+, including Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., Udemy Inc., among others


Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors


Segments: Courses (academic courses and certification courses) and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

Digital Marketing Courses Market - Major Challenges

Advent of open-source materials and courses


Continuous learning


Lack of credible and quality courses

The advent of open-source materials and courses is one of the key factors hindering the growth of the market. Several companies offer free digital marketing courses. For instance, Alphabet Inc. provides a free online digital marketing course called Google Online Marketing Challenge. It is a comprehensive course for beginners with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile advertisements, social marketing, analytics, and video advertisements. The availability of such free courses is reducing the growth potential of the market.


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