Digitalmarketing@conference

  Why is mobile marketing important? Users spend 89% of their time on mobile apps, making mobile devices dominate communication. The overall view and amount of content on mobile devices are simplified due to their smaller size. As mobile devices are smaller and lighter than computers, users can easily carry them everywhere and make purchases at any time they want. Mobile hastens the time to purchase by 20 percent. Compared to a year ago, 50 percent of smartphone users expect to buy something immediately while using their devices. Ninety-one percent of smartphone users plan purchases or buy individual items after seeing relevant ads. 2/3 of customers who use smartphones are likely to purchase from businesses that have apps or mobile websites with content customized to their location. Forty percent of online transactions occur on mobile devices. Benefits of Mobile Marketing Compared to other forms of marketing, mobile marketing has several significant benefits. Text messaging is easy...

  10 Top Features of Social Media Apps Key Essential Features of a Social Media App Not every social media app that hits the market is going to go viral. However, there are a few things you can do to nudge it in the right direction. When strategizing the concept for your new social media app, it’s important to closely examine the features of the current most popular applications. While they all have signature traits, there are certain commonalities between them. Here are 10 key features every social media app should have:   #1: Simple and Friendly User Interface (UI) One of the first things you should consider during the Ideation process of building your app is its User Interface (UI). In other words, the means by which users interact with software. An app’s UI incorporates several elements, the content and media layout, input controls, navigation, and more. Regardless of your target audience, your social media app should have a simple and easy to navigate UI that allows user...

  Top 10 Digital Marketing Trends For 2023 By ChatGPT In the spirit of this year's theme, ChatGPT makes its predictions for digital marketing trends to watch in 2023 When tasked to write an article on Digital Marketing Trends, I thought it needed a fresh approach to represent the changes we are experiencing from generative AI. So, in the spirit of current trends, I decided to create an A/B test of my insights versus the responses generated by ChatGPT. I was curious to see what ChatGPT would produce when I asked it to “write an article about the top 10 digital marketing trends for 2023 in the style of Greg Jarboe.” The answers it generated are below in italics, and my analysis and evaluation are in regular text. Here’s ChatGPT’s opening paragraph: “The world of digital marketing is constantly changing, and keeping up with the latest trends is crucial for businesses that want to stay ahead of the competition. In 2023, we can expect to see a number of exciting developments in the worl...

  How To Use Social Media Wisely To Keep Yourself Updated With News & Current Affairs With so much happening in the world, it has become difficult to keep up with all the news stories. We often find ourselves unaware of a lot of developments in the world due to multiple factors like lack of time to read or watch the news, inconvenient mediums of news consumption like buying newspaper subscriptions, niche news sources that cover news restricted to a particular location, incorrect news mediums, excessive addiction of social media or simply the lack of motivation to stay updated. Nevertheless, there is always a constant compulsive need to be informed about everything that’s unfolding every single minute in the world because you just can’t ignore it given the proliferation of media. So how do you do it? The credibility and trustworthiness of traditional news media sources like newspapers and TV news are definitely undebatable, however, in today’s world which is technology-driven, t...

Top Ten Digital Marketing Resolutions to Ensure Property Success in 2023 In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts to many trillions of dollars, has fueled the 2022 travel rush. Is travel demand going to continue strong this year? Or, as some industry experts are predicting, consumer savings will run out, the persistent inflation will negate any payroll increases, rising interest rates will make everything more expensive and make shopping by credit cards or buy-now-pay-later very expensive. Will all of this, plus the ongoing much visible layoffs at marquis companies, and the looming probability of a recession, negatively affect consumer discretionary spending, which means tourism in general? Many industry leaders are concerned that in 2023 fewer people will be traveling, those that do will be traveling less, going on short...

  HERE ARE 10 DIGITAL MARKETING STRATEGIES THAT ARE LIKELY TO BE EFFECTIVE FOR COLLEGES AND UNIVERSITIES IN 2023: 1. Creating an authoritative website: A good website reflects your university and college's image among its target audience. Also, a catchy website with the desired information about the college/ university grabs more attention. 2. Increasing Google search engine visibility: In order to attract more students, it is important to ensure that your college or university is easily found online. One way to do this is by working on your SEO, making sure that your website appears as high up as possible on search engine results pages. Also, do not forget to monitor the performance of the college or university's website in search engine results and use tools like Google Analytics to track the traffic and conversions generated by the website. 3. Running Google search ads: SEO gives exponential benefits to your business in the long run, but it takes a bit of time! Google ads no...

How Google’s Helpful Content Update Affected News SEO In 12 Different Countries Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own. Wondering why some of your articles’ visibility seemed to suddenly dip this year? Could this be part of a larger trend? On August 25, 2022, Google started rolling out an update that could be quite interesting for news publishers and their visibility. On September 12, they rolled out yet another core update. These core updates were named “Helpful Content Update(s)”. Today, we’ll be showing you how news publishers around the world were impacted by them. What Is The Helpful Content Update? Google’s Helpful Content Update is an algorithm update that focuses on:Weeding out content that is written for the sole purpose of getting a good ranking. Deprioritizing articl...